Strategy Director .
- Location: London Negotiable
Strategy Director
10 Month FTC - £85,000
London
Are you an experienced Digital Strategy expert with knowledge of the digital performance world? I would like to hear from you!
Currently recruiting for a well-known, Global Media Agency who work with a variety of clients across a multitude of industries. As a Strategy Director you will be responsible for designing creative ways to solve client problems from a strategic viewpoint. You will need to be confident in dealing with senior stakeholders & communicating digital plans in a clear & easy to follow manner. You will have experience in the Digital, Media or Advertising industry & be confident with understanding direct response & how to improve performance.
The Role
* Build trusted relationships with senior clients through an understanding of their brand, business, consumer and commercial ambitions.
* Work closely with the client partner and senior media planner to provide client leadership and direction.
* Work with Audience Planners, Web, CRM and analytics teams in business planning to extract insights, help clients identify business opportunities and set smart goals.
* Be a catalyst for making data a more active ingredient in communications planning and delivery. Define how they bring together content, data and technology to create value for people and brands in execution.
* Define the right audience for the brand, and subsets for relevant other briefs.
* Based on the insight, define a strategy, a set of behavioural principles and a big communications idea (platform) that provides direction, an organising thought and acts as a springboard for developing executional ideas.
* Design a POE communications architecture and framework that clearly illustrates how a consumer will experience communications through POE media, across the customer journey over time.
* Facilitate ideation sessions with all relevant stakeholders to develop creative media ideas that bring the strategy to life and demonstrate the ability to deliver creative media solutions in data, technology and content.
The Person
* Proven experience in a Senior Strategic role
* Experience within either Digital, Media, Advertising or Adtech industries
* Demonstrable experience with Direct Response & how to improve performance
* Proficient at writing awards papers and stories of effectiveness
* Comfortable presenting to and debating with senior clients
* Adaptable to different types of clients and business challenges
* Up to date on new technologies industry developments
If you are looking for a brilliant opportunity that will offer the experience of working with some great clients, Apply now!
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