Trade Marketing Manager.

A leading global e-commerce/retail brand are looking for a Consumer Marketing Manager to join their team. You will be responsible for the end to end development & delivery of Trade Marketing across all categories and brands, including planning of all instore and online retail partner trade marketing in conjunction with the relevant category Campaign Marketing Manager and Sales Manager. The core objective of the role is to drive sales both instore and online via their retail partners through both the optimization of communication, and development of a creative and innovative cross platform POS strategy.

The role will interact closely with the Campaign Marketing Lead and category Campaign Marketing Managers to understand business objectives and develop assets, work regularly with in house & external creative & POS agencies to execute and deliver the plans whilst aligning with Consumer Marketing Managers and Sales.

The Role:

• Develop trade marketing campaigns incorporating the 4Ps and in line with the overall sales, commercial and brand marketing objectives in order to ultimately drive sales.
• Develop, execute and own all trade marketing campaigns including retail partner activations, loyalty programs, retail partners' training courses (where relevant), generate online and instore branding & POS materials.
• Work closely with Campaign Marketing Managers, Amazon Marketing Manager & the D2C Team to ensure all trade marketing activity both offline and online is on brand, consistent and integrated within consumer/brand marketing holistically.
• Work closely with the Creative team to develop instore appropriate assets using your experience to follow best practice and drive cut through.

The Candidate:

• Proven track record of increasing sell-out through trade marketing activities.
• Experience in online and offline trade/shopper marketing experience
• Strong UK market experience and knowledge.
• Ability to coordinate broadly the 4Ps (Product - Promotion - Place - Price).
• Ability to conceptualise and execute projects, with strong bias for action and delivering results.