Website Development Executive (SEO AND UX).

Skills & Experience - Essential

· A minimum of a Bachelor's degree or equivalent (Marketing or Web related)

· Demonstrable experience in a similar digital marketing role

· Proficiency in the following:

o UX

o SEO

o Project Management

o HTML

o CSS

o Performance marketing

o Strategic planning and budget management

· Data-driven and have superior quantitative and qualitative analytic skills

· First class presentation skills including the creation of well-thought-out presentation decks

· Self-motivated and self-directed

· Good time management skills

· Team-oriented with ability to earn trust, work with, and influence others within a consensus driven organisation

· Attention to detail with ability to execute projects from beginning to end through high-level organisation skills and multi-tasking

· Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles

· Possess a pro-active, solutions-oriented and can-do attitude, ready to go the extra mile when needed

· Ability to travel as required (5%)

Key Role responsibilities:

Key Results Areas

· Develop and own clearly defined platform development and traffic acquisition roadmaps that defines the set of initiatives to achieve KPIs and reach our strategic targets.

· Leverage new and innovative opportunities to position ROCKWOOL as an industry leader in the digital space

Key Responsibilities and Job Content

· Own and manage our CMS, working with various stakeholders (including internal developers) to ensure website meets business needs and standards

· Develop and own a comprehensive UX strategy for us that defines the set of initiatives to achieve our GCR targets and brings simplicity and user-friendliness to our website and other digital assets. This includes:

o Organising and reporting on usability testing and market research

o Develop a deep understanding of our user profiles to help inform future planning

o Collaborating with various stakeholders to ensure the creation and delivery of tailored experiences

o Conducting periodic content audits to identify gaps and redundancies in site content

· Develop and own a detailed SEO strategy that defines the set of initiatives to achieve our search engine targets, that aligns with our brand strategy and boosts our search authority. This includes:

o Creating engaging, search optimised content that addresses the needs of our multiple stakeholders

o Performing ongoing keyword discovery, expansion and optimisation

o Developing and implementing a link building strategy

o Monitoring search algorithms to keep up with changes in SEO landscape