Head of Marketing - Tech events.

Marketing & Growth Lead - B2B Tech Events Company
📍 Berlin (Hybrid: 3 days/week in-office)
💼 Full-time | €60,000-€70,000 + equity
🚚 Relocation support available
👥 Hiring on behalf of a client

We're hiring a Marketing & Growth Lead for a fast-growing B2B tech events company operating at the intersection of innovation, investment, and entrepreneurship.

This is a strategic and hands-on role for a growth marketer ready to lead the charge across performance marketing, brand, content, and community development-driving awareness, engagement, and revenue for one of Europe's most exciting B2B platforms.

What You'll Do

• Value Proposition: Co-develop messaging and positioning for core audiences including start-ups, corporates, scale-ups, and investors.

• Brand & Content Strategy: Lead the brand's evolution with impactful campaigns, a clear visual identity, social media, SEO, and content that drives engagement.

• Performance Marketing: Run data-led experiments across paid channels (search, social, affiliate) to maximise CAC efficiency and ROAS.

• Audience & Community Growth: Scale the company's ecosystem by growing a high-quality, 50,000+ contact base of tech leaders, investors, and decision-makers.

• Lead Gen Campaigns: Build prospect lists and launch targeted outbound campaigns to convert leads into ticket buyers, sponsors, and partners.

What We're Looking For

✅ 2-3 years' experience in marketing or growth for B2B events, platforms, or marketplaces
✅ Understanding of both organic and performance marketing strategies
✅ Ability to segment and target audiences with tailored messaging and outreach
✅ Skilled in building and executing outbound lead generation campaigns
✅ Strategic thinker who's also ready to roll up their sleeves
✅ Interest in innovation, technology, and fast-growing ecosystems
✅ Comfortable in a start-up environment with autonomy and ownership

Why Join?

• 💼 €60,000-€70,000 salary + equity in a validated, profitable business

• 🚚 Relocation support to Berlin for the right candidate

• 🌍 Unmatched access to leading voices in Europe's tech and investment scene

• 🧠 High-autonomy, founder-led culture with real influence on strategy

• 🚀 Opportunity to scale a brand at the heart of European tech innovation

If you're ready to take ownership of marketing in a high-impact B2B tech role, we'd love to hear from you.

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