Head of Performance Marketing - Consumer-Facing Fintech.

Head of Performance Marketing
London - £100k-£120k + bonus + benefits
(UK-based candidates only - relocation or sponsorship not available)

A high-growth, VC-backed consumer-facing fintech is seeking a Head of Performance Marketing to take full ownership of its customer acquisition strategy, build a high-performing function from the ground up, and deliver measurable commercial outcomes.

The business has established strong market traction, significant assets under management, and an award-winning platform - now entering a pivotal phase of scale. This is a career-defining opportunity to lead growth and shape the performance marketing function in a fast-moving fintech environment.

The Opportunity

The Head of Performance Marketing will lead and scale the company's digital acquisition engine, driving growth across all paid channels while optimising for ROI and customer lifetime value. This is both a strategic and hands-on position - ideal for someone who can move seamlessly between developing long-term growth strategies and diving into data to deliver immediate performance impact.

The successful candidate will be responsible for:

• Owning the performance marketing strategy across paid social, search, programmatic, affiliates, influencers, and display.

• Managing a £5m+ performance marketing budget, with full accountability for acquisition KPIs (CPA, CAC, ROAS, LTV, etc.).

• Designing and implementing a full-funnel acquisition strategy - from awareness through to active customer.

• Building the performance marketing function from the ground up, including team structure, processes, dashboards, and reporting frameworks.

• Recruiting, developing, and leading a high-performing team capable of delivering measurable growth targets.

• Collaborating with creative, content, product, analytics, and finance teams to align activity with commercial objectives.

• Testing and scaling new channels, audiences, and tactics to unlock incremental growth.

Challenges in Your First 6 Months

The first six months will be critical in establishing the foundations for scale. Success will depend on the ability to:

• Develop and execute a clear growth strategy that delivers strong ROI and customer acquisition momentum.

• Balance efficiency and scale - driving rapid acquisition growth while maintaining sustainable unit economics.

• Build and lead a high-performing team, instilling focus, accountability, and commercial rigour.

• Implement robust tracking, attribution, and reporting frameworks to ensure accurate performance visibility.

• Optimise existing campaigns for immediate gains while designing structures that enable long-term scalability.

• Identify new growth levers through experimentation, testing, and creative channel expansion.

The Ideal Candidate

The ideal candidate will combine strategic vision with executional depth. They will thrive in a fast-paced, data-driven environment and have a proven record of scaling digital acquisition in high-growth consumer settings.

They will:

• Have extensive experience in performance marketing leadership, ideally within fintech or another fast-scaling consumer sector.

• Demonstrate success in driving measurable ROI improvements and sustained customer growth.

• Possess deep expertise across Meta, Google, YouTube, TikTok, programmatic, and affiliate channels.

• Be a strategic thinker and analytical problem-solver, equally comfortable rolling up their sleeves to drive performance.

• Bring strong technical understanding of attribution modelling, funnel optimisation, and A/B testing.

• Be a confident, inclusive leader who builds high-performing teams and fosters a culture of experimentation, accountability, and excellence.

What the Company Offers

• £100k-£120k base salary, plus bonus and benefits.

• Hybrid London-based working with flexibility.

• A high-visibility leadership position reporting directly into senior leadership.

• The opportunity to define and shape the performance marketing function at a fintech entering a major growth phase.

• A culture of ownership, transparency, and collaboration, where ideas move fast and impact is tangible.

Candidates must be based in the UK and eligible to work without visa sponsorship.

All applications will receive a response.

If you have a proven track record of scaling performance marketing, building teams, and delivering commercial growth, this is an opportunity to make a measurable impact at a leading consumer-facing fintech scale-up.

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