Senior Marketing Manager.

The client is a global media and information service company, with customers spread across 159 countries

They currently have over 1 million subscribers across print and digital and operate across Europe, Middle East, Africa, Americas and Asia.

They are now looking to hire a Senior Marketing Manager across Demand Generation to help elevate efforts to build sales pipeline and revenue growth.

Reporting into the VP Corporate & Brand Partnerships, you will also work very closely with the Corporate and Enterprise sales team.

You will also work in a matrixed cross-function manner, with the data analytics team, editorial, events, sales and other demand generation teams across the entire business.

Your main aim will be to drive demand generation strategies that efficiently deliver on pipeline coverage targets and leading indicators.

The ideal candidate must have a strong track record of driving demand, ideally from the media/publishing industry, and should be an expert in demand generation strategies and tactics including events, content, digital marketing, web, industry partnerships and more.

This is a full time permanent opportunity paying up to £58k basic salary plus hybrid working 2 days in office, 3 days WFH

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The Person

• Proven track record of crafting B2B marketing strategies to convert and generate pipeline for new business and expansion.
• An expert in B2B lead funnel, from lead MQL to SQL to opportunity to close.
• Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., MS Dynamics, Salesforce) and prospecting list tools (Merit, Cognism).
• Successfully coordinate, empower, direct multiple stakeholders, details, and timelines towards a specific goal.
• Experience partnering with external agencies and leading/influencing internal content and creative teams.

• Excellent communication skills both verbal and written

Apply Now !

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