Campaign Manager.

A leading global e-commerce/retail brand are looking for a Consumer Marketing Manager to join their team. You will be responsible for the end to end development & delivery of marketing campaigns, including planning of all marketing channels in conjunction with your relevant colleagues, based on clear ecosystem thinking. The core objectives of the role are to drive consumer demand, lead generation, market positioning, brand awareness and overall drive the performance of digital and non-digital marketing channels through both the optimisation of communication, and development of a creative and innovative cross platform strategy.

The role will interact closely with the Consumer marketing managers and Sales to understand Category strategy and sales objectives to subsequently develop market activation plans.

The Role:

• Develop marketing campaign plans based on a clear understanding of the consumer decision journey; ensuring the full ecosystem of channels across paid/owned/earned are considered, measured and integrated
• Management and appropriate deployment of marketing budgets across channels based on performance and ROIs.
• Write/present clear and effective marketing briefs both internally and externally.
• You will work closely with internal and external stakeholders to execute, optimise and deliver market activation plans
• Manage media planning and buying practices for campaigns across all channels, setting clear KPIs and working with creative, PR, Trade marketing manager & media agencies to optimise on a weekly basis.
• Own campaign tracking dashboard, ensuring all paid/own/earned activities are tracked and optimised throughout the campaign period.

The Candidate:

• Proven experience developing, executing and managing successful campaigns and communications strategies to drive growth/sales
• You can be from either a media agency or client-side background
• Experience in working within the consumer decision journey framework and a deep expertise in defining/developing audience segments and successfully reaching and engaging them.
• High level of understanding of how owned/paid digital & non-digital marketing channels work and can be leveraged and optimised.
• Ability to understand, analyse, interpret and leverage data to determine trends and optimise content, media, messaging and audiences accordingly.
• Ability to write/present effective and clear Media/Marketing briefs.