Events Marketing Executive.
- Location: London £24000 - £30000 per annum
Call us
+44 (0)203 787 4228
Job details
- Location
- London £24000 - £30000 per annum
- Job Type
- Permanent
- Ref
- PR/026296_1618005049
- Posted
- about 3 years ago
Job details
- Location
- London £24000 - £30000 per annum
- Job Type
- Permanent
- Ref
- PR/026296_1618005049
- Posted
- about 3 years ago
An exciting opportunity has a risen for an experienced Marketing Executive to join a growing events team, to help produce the annual schedule of events.
This role will include but not be limited to:
*Researching outside marketing brief to find best channels to market
*To look at new marketing channels such as Social Media
*Writing copy for premail, mainmail, re-mail stages of campaigns. (DM, fax, email)
*Make targeted internal data selections for premail, mainmail and remail stages of campaign utilising all data available in house
*Sourcing new and relevant data where necessary
*Contacting all potential marketing partners to set up contra deals - trade associations, newsletters, magazines, websites etc
*Building relationships with long term media partners and enhance existing agreements
*To work with sponsors in order to promote conferences wherever possible
*Maintaining contact with suppliers and monitor work in progress (printers, mail house, couriers)
*Managing print runs from ISDN through to delivery
*Managing mailings from delivery through to land dates
*Writing and send press releases for each campaign to ensure maximum PR coverage.
*Send e-mail campaigns through in house email system
*Send fax campaigns using external fax server
*Monitor the response of marketing activity
*Devise unique reference links (URLs) for each section of the campaign to track web coverage.
*Provide handover to telemarketing department
*Ensure relevant cross marketing is provided for each conference in your sector
*Post campaign analysis to monitor success of each aspect of campaign
Candidates applying for this role will come from a similar marketing position, having worked within the conference marketing sector.
You will be a good negotiator, project management experience as well as experience of CRM databases, copywriting and photoshop as well as understanding data segmentation.
This is a busy, deadline focused role that requires someone to be highly organised, proactive and able to multi-task.
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