2026 Salary Guide Cover Page Icon
Help guide.

As we enter 2026, the UK job market is defined by a drive for efficiency and a laser focus on commercial growth. While candidate availability has increased, businesses are seeking 'doers'—professionals who can deliver immediate value from day one.

What’s Inside:

  • The Growth Engine: Explore the surge in demand for SaaS and Tech Sales roles, and why Lead Generation is taking priority over general Brand Marketing.

  • AI as a Co-Pilot: Understand how AI is being integrated into marketing functions to streamline content creation and boost productivity.

  • The New Hybrid Standard: 2-3 days in the office has become the norm, with flexibility remaining the primary driver for candidate choice.

  • Salary Benchmarking: Comprehensive data for Content, Marketing, Digital, Research, Events, and Tech Sales.

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Aspire have over 30 years of experience providing recruitment solutions to a range of clients, from global corporates to ambitious start-ups.